How to Build an Online Store and Start Making Money Today:
The Only Guide You Need
Learning how to establish an online presence to sell your products can be daunting. There are a lot of things you need to figure out – what products to sell, where to sell them, how to source them, and etc.
Luckily, knowing how to sell online has never been easier.
According to one survey, the online sales in the US will reach $500 billion in 2019 and we assume you want a slice of the pie.
Well, we will show you how to do it.
In this article, we will discuss strategies for selling online, how to sell your products on your online store, and attract new customers.
How to Sell Online
1.Selling on Your Ecommerce Website
Running your own ecommerce business is the best way to sell products online. You are in complete control and you decide the design of your store and the way your products are presented to potential customers.
Ecommerce website builders allow you to showcase your products, accept orders, and process sales in an easier and faster way than ever before.
You can automate the whole process. This will give you more time to focus on your business.
Top three ecommerce platforms for new entrepreneurs are Shopify, Wix, and BigCommerce.
Over 800.000 stores sell online through Shopify.
These three platforms are designed to help you build your own online store. The templates are designed with selling in mind.
Each of the platforms offers a free trial period (14-day trial period) so you can test it out before choosing one.
is the best ecommerce platform on the market. Created to help people build their own scalable ecommerce website with hundreds of features, apps, and add-ons. You can sell products on your store, social media or across multiple marketplaces.
is known as the best ecommerce platform for small businesses. When starting out – you have two options – you can get a free ecommerce store designed for you with Wix Artificial Design Intelligence or take advantage of Wix Editor and get total design freedom. Wix offers powerful features such as a blog, media galleries, custom domains, and more.
is a leading website builder providing security and scalability for ecommerce stores. The platform lets you design your store, add products, and sell online through your own website.
With tons of built-in features and tools, BigCommerce is best for large and fast-growing businesses.
2. Selling on Amazon, eBay, and Etsy Marketplaces
Selling on online marketplaces is extremely popular today. The barrier to entry for selling on Amazon, eBay or Etsy is low.
All you need to do is create an account, list a product for sale, set up a fulfillment strategy, accept payments, and prepare the product to be shipped.
Selling on marketplaces can be effective only if you want to sell a small number of products. They do charge transaction fees so make sure to check everything before you sign up. eBay, for example, takes 10% of the sales.
3. Selling on Social Media
Along with online marketplaces, social media platforms are popular, especially if you want to match your products with the customers.
Facebook is the biggest social media platform, with over two billion active users.
To get started selling online on Facebook, you need a Business Page. Once you’ll create your Business page, you need to add a Buy Button.
If you sell through an online store linked to your Facebook Business Page, you can manage inventory and product updates from one place. For example, Shopify’s integration with Facebook is amazing.
Plan Your Business Strategy
Once you’ve decided how to sell products online, it is time to work out your selling strategy.
It is not easy to get a business off the ground and it may feel a long journey from an idea to realization.
Grab a piece of paper and pen and sketch out your ecommerce strategy. Your strategy doesn’t have to be full of ideas, forecasts, and complex graphs. It should include answers to questions like:
- What do you hope to achieve?
- What margin are you hoping to make?
- Who are your biggest competitors?
- How are online purchasers spending their money?
- How will customers find your products?
What Products to Offer
Your products don’t necessarily have to be physical. With platforms like Shopify, you can also sell digital products, for example, ebooks.
The question is, how do you know what products to offer online?
All sellers dream of predicting the next popular product. Imagine knowing what the best-selling of 2019 or 2020 will be.
If there was a way to do it, we’d all be successful, right?
So, what do you think can work out the demand for your products? There are a few techniques you can use.
- Use Google Trends – This is a great tool for learning which products are growing in popularity and which ones aren’t so popular.
- Conduct Keyword research – By using Google’s Keyword Analysis tool, you will discover how many people are looking for a specific product each month.
- Read online forums – Review websites and forums give you an insight into specific problems facing both sellers and buyers.
- Learn from successful stores – Online sellers collect a vast amount of information every day. Check the product pages of the popular names in your niche to see what is currently selling.
- Sell what you passionate about – If you love a certain product, just go for it. That should Selling products is easier when you believe in yourself.
Time to Build Your Online Store
We’ve introduced you to some of the most effective and popular ways to sell products online. You can sell on an online store and connect your store with Facebook and marketplaces like Amazon and eBay and sell your products directly.
With the right ecommerce platform, you can sell across multiple channels and manage everything from one place.
Building your own ecommerce site is a lot easier today. Platforms like Shopify, Wix, and BigCommerce help you set up your storefront without any coding or designing experience.